SEM, SEO, social media marketing, local listings… At the end of the day, what all of these digital marketing efforts come down to is getting more traffic to your business—whether it is actual foot traffic to your location or web traffic to your landing page.
However, in order to see success in all areas of digital marketing, you need to go back to the basics. What happens once an online user conducts a search? They find your website through an ad or a blog post that directs them to your website. Is your site providing an answer to the question they’re looking for? Is the navigation user-friendly? Is there a clear call to action, or are you sending your online visitors jumping through hoops just to contact you?
Your website is the most important piece of the puzzle and the base of all your digital marketing efforts! As Internet marketing experts, we get to review websites for businesses of all shapes and sizes every single day. What we can tell you is that the majority of the websites we look at need improvement and are usually missing some of the key components. But don’t worry, even if your site has a poor design or isn’t user-friendly, there is still hope.
Here are five simple tips to help enhance your website:
1. Prominentaly display your contact information in the header of all pages of your website. Too often, the business owner expects the user to find their Contact Us page. Make it easy for them to pick up the phone! It also helps to include web forms they can fill out to reach your business without having to make a call.
2. Ensure your website is responsive. With a trillion searches conducted globally on Google, over half of those searches happen on smartphones than on desktops and laptops. That means your website had better be mobile friendly! A responsive website provides a seamless user experience across all devices and screen sizes, and is specifically optimized for conversions on each device.
3. Answer important questions. What areas do you service? How many years have you been in business? Do you take credit cards? You can include all this information in prominent places on the website. Focus on places of your site a user might first look for certain information, or what pages they might be more likely to navigate to. Having this important information easily accessible is proving to them they are in the right place, and they don’t have to leave to visit another website.
4. Highlight your business’ main services or products on the homepage. This gives users an idea of your business’ main offerings and a clear path to learn more about each one. (They should be able to click on a link for information about that service or product.) Each page should have unique content, as this can help improve your ranking in the organic (or unpaid) search results.
5. Get strategic with your imagery. Your imagery will go a long way to grab the user’s attention, so make sure the images that you display on your site high-quality, and also relevant to the topic of the page and to your target audience. Think about what imagery would best resonate with your visitors. For example, if you own an HVAC company, you might show images of your service trucks and technicians. Or, if you’re a dentist, you might show images of smiling dental patients.
Building and maintaining a website can be a lot of work—especially when you have a business to run and customers to serve. That’s why we have a team of web designers and Internet marketers at Scorpion who are ready to assist you. Learn more about our website design services!