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Why Use Video In Your Digital Marketing Campaign?


There is nothing more valuable than time, so why are you still making your clients and customers read so much? Over the past few years we’ve seen just how important video has become, and for more reasons than one. What would you rather do? Read a page full of text or watch a minute-long video that gives you the same information?

Despite how things may seem, YouTube is more than funny cat videos—it is the second-largest search engine behind Google. That alone should be enough reason for business owners to realize how important video optimization is right now. Nonetheless, video marketing still tends to be typically low on a business’ totem pole. Here’s why it shouldn’t be, though:

Video Improves SEO Results.

Data shows that adding a video to your website can increase your chances of a front-page Google result by 53 times, when optimized properly. Google puts a big emphasis on content that can engage, educate, or give a person a reason to stay on the website, and a video can do all of that and more. An added bonus? It also doesn’t hurt that Google owns YouTube!

Video Improves Engagement.

Spreading your business’ message through a video is a great way to keep a potential client or customer engaged. Let’s face it, a page on a website that is text-heavy from top to bottom is probably not going to grab someone’s attention in a positive way. On the other hand, a video that can recap a service or idea in 90 seconds or less and is also visually appealing and will definitely go a long way. According to Brainshark, 65% of viewers watch more than ¾ of a video, which is a higher percentage than what can be said about text-based content!

Are you ready to start using video as a part of your marketing strategy? Talk to one of our video marketing experts here at Scorpion about your business goals and the types of video content you can use to achieve them.

Let us leave you with this—by 2021, 82% of all Internet traffic will consist of video content, so there’s really no reason to wait on including video in your digital marketing campaign!

Learn about our video production services!