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3 Reasons Your Business Needs to Get Serious About Social Media

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Are you underestimating the power of social media?

If so, you’re losing an opportunity to build better relationships with potential customers and grow your business.

Social media isn’t just a feel-good Internet marketing practice—today it’s a vital staple of any healthy digital marketing plan.

Here are 3 reasons your business should get serious about social media...

1. It’s dominating consumers’ time and attention.

Go where the attention is.

Consider this:

  • Social media accounts for 1 out of every 5 minutes spent online in the U.S. (comScore)
  • In 2018, 69% of U.S. adults are using some form of social media, up from just 5% in 2005. (Pew Research Center)
  • Nearly three-quarters (74%) of Facebook users say they visit the site daily, with about half (51%) saying they do so several times a day. (Pew Research Center)

Your target audiences are already on social media sites and apps like Facebook, Twitter, LinkedIn, and Instagram. By sharing posts and running ads on these platforms, you’ll be able to raise brand awareness and generate interest from potential customers.

Fail to establish a strong social media presence, and your competitors will to steal the spotlight.

(According to a study by LinkedIn, 81% of all small and medium-sized businesses use social media, and 94% of those SMBs use social media for marketing purposes.)

Don’t let your business sit on the sidelines!

2. It helps you reach a more targeted audience.

On social media, you can get very specific with the audiences you target. This targeting helps you reach the types of online users who are more likely to use your services.

You can target audiences based on factors like:

  • Demographics (age, gender, education, etc.)

  • Location (including a radius around your business)

  • Interests (like hobbies)

  • Behaviors (like purchase behaviors and device usage)

Also, on Facebook, there’s the option to upload contact lists and create “Lookalike Audiences” that find users who are similar to your core audience.

3. It lets you connect directly with your potential customers.

Social media is where online users go to consume interesting information, share content they love, and engage in conversation.

Share updates and ads that users can’t resist so you can drive engagement (like comments and shares) and build relationships with potential new customers—at least get on their radar.

And don’t forget to quickly respond to all comments and messages! People will view your response and response time as a reflection of your business. Take too long, and you could miss out on an opportunity for new business!

Want to learn more about social media?

Check out our recent post: “Help Your Business By Stopping These 5 Social Media Mistakes.”