When people shop around for a plastic surgeon, they don’t want to just take your word for it that you know what you’re doing—they need proof. They want to read and hear stories about the amazing physical transformations other patients have experienced and what it was like to be treated by your plastic surgery practice. They also want to see before and after photos and videos to see the results for themselves and get some reassurance that they are making the right decision. After all, they are about to spend thousands of dollars and entrust you with their appearance and physical well-being.
This is where social proof comes into play. Social proof refers to the psychological phenomenon of looking to the actions of others to guide one’s own opinions and actions. For people who are looking for a plastic surgeon, this means scouring your website, as well as online reviews sites, social media sites, and other places on the Internet to see what others have to say about your plastic surgery practice.
Here are a few ways how you can use social proof drive more patients to your practice…
Bump Up Your Online Reviews Strategy
According to a survey by Software Advice, 84% of patients use online reviews when evaluating physicians. This means the overwhelming majority of patients are using online reviews sites such as Yelp, RealSelf, and RateMDs to decide whether or not they will choose your practice.
While delivering impressive results and high-quality care is the key to making your patients happy, that won't always be enough to generate the online reviews you need to improve your online reputation and attract more patients. If you really want to improve your online reviews, you have to be intentional about it. This involves setting up profiles on various online reviews and social media sites, regularly monitoring your reviews, appropriately responding to negative reviews, and reminding satisfied patients to share their experience online.
Download the e-book below for more strategies for improving your online reviews.
Include Impressive Testimonials on Your Website
One great thing about your website is you have complete control over which patient testimonials will be featured. Take the time to collect written and video testimonials from patients and feature them prominently on your website as a way to validate your plastic surgery practice. Choose the quotes and video clips that tell the best story and that showcase your practice as the go-to plastic surgery solution. And of course, always be sure to obtain written consent from any patients before featuring their stories, quotes, and photos on your website.
Showcase Your Results with Before & After Photos
Before and after photos are a must for every plastic surgery website. With these visuals, your work speaks for itself! But remember—don’t throw just any images on your site. Make sure to use high-quality, high-resolution images with good lighting and a clean backdrop (no clutter in the background). Also, be sure to only post images that showcase your best work.
Our Plastic Surgery Marketing Team Can Help
If you want to expand your reach, improve your online reputation, and build trust and authority for your practice, start implementing the tips above. Contact Scorpion for plastic surgery marketing experts who can help you leave a stronger impression on your website visitors and attract more patients.
Get more helpful tips by downloading our free Online Reviews Survival Guide!
About the Author:
As Director of Business Development for Healthcare at Scorpion, Jono Scott helps healthcare clients find the best online marketing strategies for growing their organizations and attracting the right patients. Before joining Scorpion, Jono played a major role in building two startup businesses, which provided him with important insight into the process of marketing organizations at various stages of their development.
Jono stays up-to-date on the latest changes in Internet marketing by reading industry news and staying closely connected with his team members. He is Google AdWords-certified and is a graduate of Bay of Plenty Polytechnic in New Zealand. In his spare time, Jono enjoys traveling, surfing, snowboarding, playing rugby, and being outdoors in general.