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Why Outsourcing Doesn’t Mean You’re 'Hands-Off'


From enterprise-level marketing managers to local business owners, one of the most common questions we hear is, “How do I know it’s working?” Beyond the KPIs, the answer is an increase in more qualified leads and sales. With that being said, while we can provide transparency down to keyword-level lead tracking, your input in terms of how leads relate to sales is also a very important part of navigating success.

So, what we’re saying is—outsourcing doesn’t mean you’re off the hook completely. A good digital marketing partner should spend time helping you assess your current profit centers and objectives for growth.

They should be able to shed some light on the following:

  • Where is there realistic opportunity (regions, products, and services) for you to focus on?
  • What is the competitive landscape?
  • How can you create offers that drive conversions?

In order for this partnership to work seamlessly, there needs to be an ongoing dialogue about the things your best leads have in common. For example, you may notice trends in terms of:

  • Customers buying additional products or services

  • New customers coming to you for the first time

  • Geographic locations of both your new and best customers

Additionally, when you choose to outsource your digital marketing solutions, you should also be open to being coached on how to improve your customer experience. This conversation may include topics such as the following:

  • Is your website loading fast? (Pro tip: You can test your site speed for free with Google!)

  • Is your website providing a great customer experience with easy-to-navigate conversion paths? Do you contact information, a short form, and/or a chat feature available on your site?

  • Are calls being answered within a few rings and handled with a smile?

  • How can call handling be improved?

  • If it’s difficult to answer all your calls, can you hire an answering service?

  • Are form submissions being handled quickly?

  • If you have a chat feature, is it on and are you responding?

  • What is breaking down in the sales process?

  • How are your leads currently tracked?

  • How can you excel over your competitor? Do you have a service or pricing advantage?

  • Is your social media footprint telling your story and displaying your expertise within your industry, as well as showcasing your company culture?

  • Do you have strong reviews? What more can you be doing to attract them?

As you can see, outsourcing definitely does not equal “hands-off.” Instead, it means having a partner, or a helping hand to guide you through your digital marketing journey, pointing you down the path to achieving your business goals.
Here at Scorpion, we consider each client relationship as exactly that — a partnership. We truly take pride in helping each of our clients succeed! To learn how we can help you achieve and exceed your online marketing goals,contact our team.