What’s the #1 way consumers look for products and services today?
But having a website, isn’t enough. You need a strategic Internet marketing plan, so follow these 5 steps to get started...
1. Create an excellent first impression.
Your website is the face of your business online, and consumers will use it to make a snap judgment about your business.
(Fun fact from Google: More than half of all mobile site visits are abandoned when the pages take more than 3 seconds to load.)
To leave visitors with the best impression and user experience, your website should be:
- Professionally designed
- Reflective of your brand and quality of service
- Easy to navigate
- Filled with clear and helpful content
2. Be easy to find in search engines.
According to a 2017 survey of U.S. Internet users, 80% said a search engine was their top choice for looking for information about a local business during the previous year—and that was out of a list of both digital and non-digital sources.
And considering how often people turn to search engines like Google and Bing, your business can’t afford to have a poor search presence.
You make your business more visible in online search by improving your search engine optimization (SEO) and running paid search ads.
The more effectively you do these two things, the more likely you are to reach page #1 of the search engine results pages (SERPs).
3. Have excellent online reviews.
Online reviews are the new word-of-mouth review.
Instead of just asking friends for recommendations for a good plumber, hairdresser, or restaurant, more people are now jumping onto Yelp and Google Reviews, where a low star rating or too much negative feedback will turn potential consumers away.
While you can’t control what people write about you online, you can get more proactive about improving your online reputation:
- Set up profiles on review sites and respond to both good and bad reviews in a professional manner to show customers you care.
- Remind customers where they can review your business online. New positive reviews can help reduce the impact of old negative reviews.
- And most importantly, offer amazing customer service that inspires customers to leave you a 5-star rating!
4. Be active on social media.
It’s no secret that people are addicted to social media. In fact, 1 out of every 5 minutes spent online is on a social media site or app.
So if you think social media isn’t relevant to your business, think again.
Sites like Facebook, Twitter, Instagram, and LInkedIn are great places to raise awareness about your business and engage with current and future customers.
Improve your social media presence by using your profiles to share engaging content (company updates, links to blog posts, videos, etc.), and by running ads that target people you’d want as new customers.
5. Diversify your media mix.
Consumers spread their time across numerous digital platforms—and your digital advertising plan should reflect their habits!
Diversify your digital advertising media mix to get the best exposure and return on investment. If you’re advertising online, try running different types of ads in different places—Google, Bing, Facebook, YouTube, etc.
A digital advertising expert can help you determine the best strategy for your needs, as well as how much of your budget to allocate to each source.
Using a variety of ad channels will help get your business seen in more places, and finding the right balance of spend will help you get more money back from your marketing campaigns.
Ready to get started on these 5 tips? We’d love to help you get a strategy in place.
Reach out to us directly if you want to discuss your plan for improving your online presence and attracting more business!