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45 Digital Marketing Acronyms Defined


ICYMI, sharing UGC on FB is great for boosting CTR and PV!



No, this isn’t a Millennial fad. This weird lingo is very real in the digital marketing world. So, to spare you from one too many Google or Urban Dictionary searches—which can lead to some NSFW definitions, here’s our roundup of 45 frequently used digital marketing acronyms and their meanings.

Digital Marketing Acronyms

  1. API—Application Programming Interface: This is a slightly complicated concept, but at its base, it’s a way for programmers to communicate with a certain application. For example, in order for our social media team to schedule posts and pull reports, our social media management tool uses the APIs of Facebook, Twitter, LinkedIn, etc. to post and receive data.

  2. B2B—Business to Business: This term refers to companies that focus on selling products or services to other companies. A couple of examples are brands like Microsoft and HP.

  3. B2C—Business to Consumer: This refers to companies that focus on selling directly to consumers, such as retail stores.

  4. CPC—Cost Per Click: Your CPC is the amount of money spent for each click your ad receives, such as in a pay-per-click (PPC) ad campaign (more on that below).

  5. CPL—Cost Per Lead: Your CPL is the amount you spend on an ad divided by the number of leads you receive.

  6. CPM—Cost Per Thousand: The “M” stands for Mille (or thousand). Here, the advertiser is charged for every 1,000 impressions of an ad. CPM is not a unique view!

  7. CR—Conversion Rate: The percentage of visitors who take a desired action, like filling out a form on a webpage.

  8. CSS—Cascading Stylesheet: This is a coding language that gives a website its look—from fonts to colors and all other visual elements.

  9. CTA—Call to Action: A CTA is a written instruction prompting users to take a next step—for example, “Watch Video,” “Learn More,” “Buy Now,” etc.

  10. CTR—Click Through Rate: This is the number of clicks your ad receives divided by the number of people saw it. Using email marketing as an example, your click-through rate would be the number of people who clicked a link in your email divided by the number of contacts who received the email.

  11. ETA—Expanded Text Ads: This acronym refers to Google’s new and improved text ad format, allowing two headlines and an expanded description field (up to 80 characters), which allows the ads to take up more real estate on search engine results pages (SERPs).

  12. GA—Google Analytics: This is a tool provided by Google to help track and report on website traffic.

  13. HTML—Hypertext Markup Language: HTML is the coding language used to create the structure of your website. This includes <title>, <head> and <body> tags.

  14. KPI—Key Performance Indicator: A KPI is a metric used to determine success based on specific goals and benchmarks for your business. For example, if your goal is to receive more phone calls, the number of calls coming from your PPC campaign would be a great KPI.

  15. PPC—Pay Per Click: Also known as paid search or search engine marketing (SEM), PPC allows advertisers to pay based on the number of times their ad is clicked, rather than the numbers of times they are viewed. Google AdWords and Bing Ads are common platforms for PPC advertising.

  16. PV—Pageview: This is the number of times a web page is viewed by users. A Unique Pageview is how many unique visitors viewed the page. For example, if Genna viewed your page 4 times and Jackie visited your page once, your PV total would be 5 however unique pageviews total would be 2.

  17. ROI—Return on Investment: Your ROI is the ratio of profit made on an investment compared to the money invested. Many areas of digital marketing like PPC can show straightforward ROI calculations, while others like social media can be a bit more difficult to assess.

  18. RSS—Rich Site Summary/Really Simple Syndication: This is a feed of all content shared by a specific source, such as a blog.

  19. SEM—Search Engine Marketing: SEM is process of gaining website traffic through purchasing ads (like PPC) on search engines. These ads display above the organic (unpaid) results in a search.

  20. SEO—Search Engine Optimization: SEO is the process of trying to increase your ranking in organic search results (via search engine such as Google and Bing) through optimization of both your website and off-site presence. Common SEO strategies include the use of relevant service keywords, high-quality content, high-quality backlinks, and other factors assessed by search engines.

  21. SERP—Search Engine Results Page: A SERP is a page of results returned by a search engine. SERPs include both organic and paid results.

  22. SMB—Small to Medium-Sized Businesses: This is self-explanatory! An SMB is typically considered to be a business with fewer than 1,000 employees. The majority of small businesses have fewer than 100 employees.

  23. UGC—User-Generated Content: UGC refers to any and all media (photos, videos, comments, blogs, etc.) created by a site’s users. For example, a review or testimonial is a piece of UGC.

  24. URL—Uniform Resource Locator: Put simply, a URL is a web address. The URL for Scorpion’s blog is

  25. UX—User Experience: UX refers to the experience an online user has while interacting with your website, profile, content, or another aspect of your digital presence. The goal is to give online users the best experience possible, as a poor UX can cause them to “bounce,” or leave soon after clicking on your site or page.

Social Media Acronyms:

  1. FB—Facebook

  2. IG—Instagram

  3. G+—Google+

  4. LI—LinkedIn

  5. YT—YouTube

  6. RT—Retweet: A retweet occurs when you publish another user’s tweet directly to your page.

  7. SMM—Social Media Marketing: This occurs when people, brands, or businesses use social media to market themselves to their audience.

  8. DM—Direct Message: A one-on-one message between two individuals or parties. A direct message is not available to the public.

  9. PE—Power Editor: This is a powerful tool for creating, editing, and managing Facebook and Instagram ad campaigns. Think of it as Ads Manager’s smarter older sibling.

  10. LA—Lookalike Audiences: Facebook allows advertisers to create lookalike audiences based off of custom audiences (which are created using lists of website visitors, email lists, past video engagement, etc.). Lookalike audiences serve as a great first layer of targeting because the people who make up these audiences match the traits and characteristics of audiences the marketer is already trying to attract.

  11. BTW—By the Way

  12. FTW—For the Win

  13. ICYMI—In Case You Missed It: This acronym is great for content that may not be as timely or new but still relevant.

  14. IMO/IMHO—In My Opinion or In My Humble Opinion

  15. NSFW—Not Safe/Suitable For Work

  16. IRL—In Real Life

  17. TLDR—Too Long; Didn’t Read: This is best for summing up long content in only a few words. For example, TLDR: This blog is about what digital marketing acronyms mean.

  18. GOAT—Greatest Of All Time: This acronym is most often used in reference to sports, but is known across the social sphere as well.

  19. SMH—Shaking My Head

  20. NVM—Never mind

Decoding these acronyms is just the first step of understanding digital marketing. Next you need to learn how to put all these concepts and strategies into action!

Fortunately, our Internet marketing experts are here to help. Contact us if you have any questions about how you can maximize your online presence and generate more business.