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Robin McCarty and Associates

Robin McCarty & Associates is a criminal defense firm in the Dallas metro area. After moving to a more niche location, Robin found it difficult to market his firm in a new backyard. Desiring more leads and better returns from his marketing efforts, Robin McCarty & Associates found both after partnering with Scorpion.

  • Client Industry Legal
  • Challenge Insufficient Marketing Returns
  • Location Midlothian, TX
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The Challenge

Poor Online Performance & Undelivered Promises from Marketing Vendors

When criminal defense attorney Robin McCarty moved his practice from the Dallas metro area to a more niche location, he was aiming to position Robin McCarty & Associates as the continued leader in the criminal defense field. But frustrations grew when different marketing providers were failing to provide results. Attorney McCarty felt his marketing budget was being wasted, and that his competitors were undeservedly being positioned ahead of him online.

After learning of a nearby colleague’s success with Scorpion, the firm partnered with Scorpion to find a permanent solution.

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The Solution

Improved Their Paid Advertising Strategy

The firm used surgical-like tactics to reach the areas and zip codes that were providing qualified clicks most likely to turn into high-value clients.

Designed a Sharper Website

Robin McCarty & Associates created a professional website that powerfully demonstrates their expertise, services, and success stories from previous clients.

Made More Informed Marketing Decisions

Attorney McCarty made a greater impact on his advertising strategy through real-time reporting. By being able to see things like how his paid and organic listings are performing, he was able to allocate his budget accordingly.

Multimedia Strategy

Scorpion implemented other online marketing strategies including video content, blog strategy, online reputation monitoring, social media management, and landing design and copywriting.

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The Outcome

Significant Increase to Monthly Revenue
  • Increase to Monthly Revenue 42%

Soon after partnering with Scorpion, Robin McCarty & Associates began to see the phones light up. And in time, their monthly revenue would grow by a whopping 42%. Not only did this growth help Robin McCarty & Associates expand their staff, but better position them against their competition.

Where Robin McCarty & Associates had once felt a disconnect between expectations and results in their previous marketing experiences, they found true value and sustainable growth with Scorpion.

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Client Testimonial

“My blood pressure is down… Once we started the new campaign, it enabled me to be a lawyer again and not make me worry so much on what’s happening on my advertising campaigns. I’m now freed up to actually work on my business while having every cylinder hitting.” Robin McCarty - Robin McCarty & Associates

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