Landscaping business owners face a competitive market. To attract more high-quality customers and grow your business, implementing effective digital marketing strategies is essential. Marketing not only helps attract new customers but also nurtures existing relationships, turning one-time projects into recurring clients.
Marketing enhances your visibility, builds credibility, and demonstrates your expertise—making it easier for potential customers to choose your business over competitors. Additionally, strategic marketing ensures your advertising budget directly contributes to revenue growth, maximizing your return on investment. With the right marketing approach, you can consistently reach the right customers at the right time, ensuring your business thrives season after season. This guide outlines actionable marketing ideas and practical insights to grow your landscaping business.
Start with your end goal—whether it's more booked jobs, expanding your service area, or improving ROI. Then align your marketing plan to support that growth target. Digital marketing isn’t just about visibility—it’s about turning interest into revenue.
Marketing Channels That Drive Landscaping Leads (and When to Use Them)
As a landscaping business owner, you have multiple marketing channels to attract customers. Here’s a concise overview of the most effective channels and how to use them:
- SEO (Search Engine Optimization): A long-term strategy that improves your website's visibility in organic search results (like Google). SEO consistently drives steady, high-quality leads, but results build gradually over time.
- Pay-Per-Click (PPC) ads: Paid ads on search engines that quickly place your landscaping business at the top of search results. Ideal when you want immediate visibility, such as promoting seasonal services (e.g., spring cleanup). You'll need to track spending closely to ensure profitability.
- Google Local Services Ads (LSAs): Google's pay-per-lead ads prominently featuring a "Google Guaranteed" badge. These are effective for attracting local clients actively seeking landscaping services because you only pay when customers directly reach out to you.
- Referrals and word-of-mouth: Recommendations from satisfied customers, often bringing highly trusted, ready-to-book leads. While powerful, referrals rely on having a strong existing client base. Consider offering incentives or rewards for referrals to encourage more recommendations.
- Email marketing: Regular emails to current customers and prospects, ideal for staying top-of-mind throughout the year. Email newsletters containing landscaping tips, seasonal promotions, or maintenance reminders drive repeat business and generate referrals cost-effectively.
- Social media: Platforms like Facebook, Instagram, and Pinterest allow you to visually showcase your landscaping projects, engage with potential clients, and build your local brand. Although often secondary to search marketing, social media significantly enhances brand credibility and community engagement.
Pro-Tip: Blend immediate-need channels (like PPC and LSAs) with long-term assets (like SEO and email) to create a steady lead engine. Think of it like layering turf: some efforts take root slowly but last longer, while others provide quick results.
A successful landscaping marketing strategy typically combines these channels—for instance, pairing SEO and PPC to capture online searches, LSAs to drive immediate inquiries, and email and social media to keep current and potential customers engaged.
11 Marketing Strategies to Grow Your Landscaping Business
1. Build a Strong Landscaping Brand
Your brand is more than just a logo—it’s how customers perceive your landscaping business. In a competitive industry, having a recognizable and trustworthy brand makes your company stand out. Ensure your business name, logo, colors, and messaging are consistent everywhere: your website, trucks, uniforms, yard signs, social media, and ads. Clearly highlight what makes your landscaping business special, such as family-owned values, sustainability practices, expertise in hardscape or custom landscape design. A strong brand identity builds trust and helps you become the first choice when homeowners need landscaping services.
2. Claim and Complete Your Google Business Profile
One of your most important online assets is your Google Business Profile (GBP). Your GBP allows potential customers to find your landscaping business on Google Maps and appear prominently in local search results. Here’s how to set it up effectively:
- Accurate info: Make sure your business name, address, and phone number match exactly with your website.
- Service area and hours: Clearly outline the areas you service and your operating hours (including seasonal variations or weekend availability if applicable).
- Photos: Regularly upload high-quality photos of completed projects, before-and-after transformations, and your team at work. Visuals demonstrate your skills and build customer confidence.
- Reviews: Encourage satisfied customers to leave positive Google reviews, and professionally respond to all feedback. This interaction shows you value your clients and improves credibility.
- Updates: Use Google Posts to share promotions, landscaping tips, or seasonal reminders (e.g., “Spring Lawn Aeration Special”) to keep your profile engaging and informative.
A thorough, updated Google Business Profile enhances your visibility online and creates an excellent first impression for potential customers.
Pro-Tip: Treat your Google Business Profile like a digital storefront. Keep photos fresh, respond to reviews, and use Posts to keep seasonal services front-and-center. An optimized profile increases both visibility and credibility at zero cost.
3. Run Google Local Services Ads (LSAs)
Local Services Ads prominently feature landscaping businesses at the top of Google search results, showcasing a “Google Guaranteed” badge. LSAs attract homeowners actively looking for landscaping help, and you only pay when you receive a qualified lead (phone call or message), not just clicks. To succeed with LSAs:
- Complete Google’s verification process (including license and insurance checks) to earn your “Google Guaranteed” badge, significantly increasing customer trust and interest.
- Set accurate service categories and geographical areas to ensure you get relevant landscaping leads.
- Respond promptly to incoming leads. Customers using LSAs typically hire the first qualified landscaping professional who answers their inquiry.
- If a lead isn’t suitable (e.g., outside your service area or unrelated request), you can dispute it to avoid unnecessary charges.
Google Local Services Ads (LSAs) have grown six times faster than standard Google Ads.
Local Services Ads generate high-quality leads because customers contacting you have strong intent and trust the Google verification process, leading to more booked landscaping jobs.
Pro-Tip: LSAs are high-intent gold mines. The key to winning here is speed—respond to inquiries within minutes. Use Scorpion’s call tracking or AI tools to review lead quality and protect your ad spend by disputing bad leads.
4. Build a Professional Website
Your website should do more than just inform—it should actively generate leads. When potential clients visit your site, you have a brief moment to capture their attention and prompt action. A high-converting landscaping website includes:
- Mobile-friendly and fast-loading design: Homeowners often search for landscaping services on mobile devices. Ensure your website is responsive, visually appealing, and quick to load to maintain visitor interest.
- Clear calls-to-action (CTAs): Include easy-to-see buttons like “Request an Estimate” or “Schedule Service Now” prominently on every page, alongside your phone number. Make contacting your business straightforward.
- Visual proof of expertise: Showcase high-quality photos and videos of completed projects, such as before-and-after transformations. Add trust signals such as professional certifications, years of experience, or awards prominently on your site.
Your website should clearly communicate professionalism and reliability, prompting visitors to confidently contact your business. If you need support, partnering with professionals like Scorpion can help ensure your site maximizes conversions.
5. Focus on Local SEO
Effective local search engine optimization (SEO) helps your landscaping business appear prominently in organic search results, driving more customers to your website. To improve local SEO performance:
- Use targeted keywords: Incorporate landscaping-related keywords paired with your city or region in your page titles and headings (e.g., “Landscape Design in Austin | ABC Landscaping”). Clearly indicate your primary services and geographic areas served.
- Develop service and location-specific pages: Create dedicated pages highlighting each key landscaping service you offer (e.g., lawn maintenance, tree trimming, landscape lighting). Include separate pages or sections for each community or city you serve.
- Maintain consistency across online listings: Ensure your business name, address, and phone number are consistently listed across directories such as Google, Yelp, and Angi. Consistent listings boost your visibility in local searches.
- Build local backlinks: Obtain links from local businesses, organizations, or community partners (such as a local nursery or supplier). Such backlinks increase your site’s credibility and ranking potential.
Regularly adding fresh content—such as blogs on landscaping trends or seasonal gardening tips—further improves your SEO performance. Though SEO takes time, these strategies position your landscaping business to be the top choice homeowners find when searching online.
6. Leverage Pay-Per-Click (PPC) Advertising
While SEO is essential for sustained growth, Google Search Ads (also known as PPC) can immediately place your landscaping business at the top of search results. With PPC, you bid on keywords such as "landscape design near me" or "lawn care services [City]," displaying your ads above organic results. This strategy is especially valuable when entering competitive markets or during peak seasons like spring and summer, when homeowners are actively searching for landscaping solutions.
To effectively manage your PPC campaigns and maximize your budget, keep these tips in mind:
- Target high-intent keywords: Choose specific terms indicating immediate need, such as "emergency tree removal [City]" or "lawn mowing service near me," rather than broad terms like "landscaping," which may be less targeted and more costly.
- Establish a budget and track your results: Set a clear monthly spend that aligns with your business goals, and monitor your campaign performance closely. Use conversion tracking or call-tracking tools to identify which clicks turn into scheduled landscaping jobs or inquiries, ensuring your marketing dollars generate profitable leads.
- Refine your strategy continuously: Regularly review your PPC performance data. For instance, if ads for "hardscape installations [City]" generate more booked projects compared to "irrigation system repair," shift your budget accordingly. Consider partnering with marketing experts or technology platforms for support. Scorpion’s RevenueMAX platform, for example, uses AI to analyze your ad performance, automatically reallocating budget toward keywords and campaigns that consistently result in revenue-generating leads.
PPC advertising can generate steady, high-quality landscaping leads when carefully managed. The goal isn't merely to drive clicks but to secure landscaping projects that deliver measurable revenue growth.
7. Use Social Media Effectively
Establishing an active presence on platforms like Facebook, Instagram, and Pinterest helps you build trust, engage your local community, and visually showcase your landscaping expertise. Create and consistently update your social media profiles:
- Regularly share project updates: Post before-and-after photos or brief videos highlighting yard transformations and completed landscaping projects. Visual content effectively showcases your skills and creativity, capturing the attention of potential customers.
- Offer landscaping tips and inspiration: Share practical lawn maintenance advice, seasonal planting tips, or inspiration for outdoor living spaces. Providing valuable content positions your business as approachable experts in landscaping.
- Stay responsive: Quickly and professionally respond to comments, messages, and inquiries received through social media. Great customer service online builds trust and increases the likelihood of winning jobs.
Pro-Tip: Keep it real and consistent. Focus on visually rich content like before-and-after transformations and local shoutouts. People hire people they trust—use social media to make your team feel approachable, skilled, and part of the community.
Encourage satisfied clients to leave positive reviews and recommendations on your social profiles. Engaging in relevant local community groups, such as neighborhood Facebook pages or platforms like Nextdoor, allows you to organically share your expertise and gain visibility. While social media might not always lead directly to immediate bookings, a strong social presence significantly strengthens your credibility and ensures your landscaping business stays top-of-mind when clients decide to move forward with projects.
8. Encourage and Manage Customer Reviews
In landscaping, customer reviews significantly influence potential clients' decisions. Positive reviews quickly build credibility, while negative reviews—or a lack of reviews—may turn prospects away.
64% of consumers only consider providers with at least a 4-star rating.
Prioritize reviews by:
- Asking every satisfied customer for a review on Google, Facebook, or other locally relevant platforms. A simple follow-up email or text with a direct link right after project completion can significantly increase response rates.
- Responding thoughtfully to all reviews. Thank clients for their kind words and address negative feedback professionally, demonstrating your commitment to customer satisfaction.
- Highlighting testimonials prominently on your website and marketing materials. Displaying quotes like, “ABC Landscaping transformed our yard beautifully, and their team was friendly and reliable!” reinforces trust with potential clients.
Strong customer reviews not only improve your visibility in local searches but also strengthen every marketing campaign, positioning your landscaping business as the clear choice for homeowners seeking reliable service.
9. Create Valuable Content
Quality content positions your business as a trusted industry expert. Regularly post blogs, videos, or downloadable guides offering practical landscaping tips, seasonal advice, or eco-friendly gardening practices. Consistent content updates improve search engine rankings and build customer engagement. RevenueMAX provides analytics to pinpoint popular content topics, enabling targeted and effective content creation.
10. Utilize Email Marketing
Never underestimate the power of email marketing for your landscaping business. Even if a client doesn't immediately require additional services, regular communication keeps your company in their thoughts, increasing chances they'll reach out again or recommend you to friends. Use emails to provide value and maintain connections:
- Send helpful seasonal tips: Share practical advice, like springtime lawn care tips, winter landscape preparation reminders, or guidance on drought-resistant plants. Offering useful insights positions you as a knowledgeable expert who genuinely cares about your clients' outdoor spaces.
- Announce occasional promotions: Inform your clients about special offers, such as discounts on seasonal cleanups, referral bonuses, or bundled maintenance packages. Even if they don’t immediately need the service, it reinforces your active presence.
- Share project highlights or news: Include stories or photos of recent landscaping projects—such as beautiful yard transformations or innovative landscape designs you've completed. Announce new services like landscape lighting installations or hardscaping solutions to remind clients of your full capabilities.
Maintain a consistent email schedule, such as monthly or quarterly. Simple email marketing platforms make sending professional emails straightforward, or you can partner with a solution like RevenueMAX from Scorpion to handle it seamlessly. Regular, valuable communication ensures your landscaping business remains a client's first choice for their next project or recommendation.
Pro-Tip: Use segmented lists—returning clients, new leads, or maintenance customers—to send relevant content. Think seasonal care reminders, project inspiration, and exclusive offers. These emails keep your business top-of-mind and encourage repeat bookings.
11. Measure and Analyze Performance
Regularly tracking your marketing performance helps identify successful strategies. Analyze website traffic, customer engagement, lead conversions, and overall ROI using analytics tools. This data-driven approach ensures you focus resources effectively. RevenueMAX offers detailed performance tracking and clear reporting, aligning marketing efforts with business goals.
How RevenueMAX Supports Your Landscaping Business
Scorpion's RevenueMAX is an all-in-one digital marketing solution tailored specifically for landscaping businesses. It brings your marketing channels together under one powerful, AI-driven platform to help you attract high-value landscaping jobs, convert prospects into loyal customers, and maximize customer lifetime value through strategic, data-informed marketing.
- Advertising AI: Automatically manages your advertising budget across platforms like Google, Bing, Facebook, and Instagram, strategically targeting homeowners actively looking for landscaping services to ensure you get the best possible return on investment.
- Ranking AI: Identifies the most valuable landscaping-related search terms in your area, helping your website rank higher on Google for keywords that turn into profitable projects. It continuously adapts to search algorithm updates, keeping your landscaping business visible where it matters most.
- Scorpion Connect with AI Chat: Engages potential customers directly on your website, 24/7. The AI chatbot quickly answers landscaping questions, schedules consultations, and gathers customer information instantly—improving the customer experience and capturing more qualified leads.
- Leads AI: Immediately tracks, scores, and analyzes each lead generated through your marketing efforts, providing you clear, actionable insights. You'll easily identify which leads are most likely to convert into valuable landscaping projects, enabling smarter decision-making and targeted marketing improvements.
- Scorpion ROI: Seamlessly integrates with your CRM or scheduling software, tracking customer interactions from initial contact to completed projects. RevenueMAX uses this data in real-time to refine your marketing spend, ensuring every dollar is used effectively to generate measurable revenue growth.
RevenueMAX streamlines all your marketing efforts toward one clear goal—bringing you more of the landscaping jobs you want, at the highest possible value, with minimal wasted effort. Scorpion landscaping clients who use RevenueMAX have consistently achieved impressive results, including an average 12x ROI on their digital marketing spend.
Grow Your Landscaping Business with Revenue-Driven Marketing
Implementing these digital marketing strategies can significantly grow your landscaping business, attracting more high-quality customers and increasing revenue. Scorpion’s RevenueMAX provides a comprehensive solution, seamlessly integrating these tactics to deliver measurable results. To learn more about how RevenueMAX can specifically support your landscaping business, contact our sales team today.