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S & D Plumbing

S & D Plumbing provides high-quality plumbing services to homes throughout Austin, Texas. Wanting to expand their services to more homeowners in their area, S & D Plumbing decided to partner with Scorpion, and in doing so, has seen an incredible return on their outreach.

  • Client Industry Home Services
  • Challenge Reaching a Broader Audience Online
  • Location Austin, TX
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The Challenge

Reaching a Broader Audience Online

For more than 35 years, S & D Plumbing has built a reputation on honesty and integrity, and has been providing homes throughout Austin with their high-quality plumbing services. While the brand already had a loyal following, they needed a way to reach all homeowners in the area, regardless of their stage in the plumbing service selection process.

With a customer-focused attitude and a dedication to the community, S & D Plumbing knew a content marketing and social media package would be the X-factor in generating greater brand awareness while increasing online engagements. Seeking to expand their social media efforts, S & D Plumbing decided to partner with Scorpion.

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The Solution

Refined Their Social Media Strategy

They increased audience interest and engagement by sharing a mixture of personable, behind-the-scenes content and industry-related articles and testimonials.

Increase Following and Engagement

S&D allocated a portion of their marketing budget to a Page Likes campaign on Facebook which enabled them to target homeowners, landlords, and business owners who live in Taylor, Texas to follow them.

Established Brand Awareness

By sharing engaging content (like DIY Tips, Do’s and Don’ts, Home and Garden Ideas, etc.) and personable photos and videos, the plumbing company increased their viral impressions and grew their online audience.

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The Outcome

Increased Followers & Social Engagements
  • Increase to Online Visitors 151%
  • Increase to Organic Leads 179%
  • Increase to Facebook Likes 135%

Within 5 months, S & D Plumbing had experienced a dramatic rise in their social media following and engagement, allowing them to expand their brand and online presence within their industry.

Where S & D Plumbing had once felt a challenge in reaching more homeowners in their area, after partnering with Scorpion, they were now more connected than ever to their customers and prospects.

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Client Testimonial

“I started hearing from our technicians, ‘What have you been doing differently lately?’ because all of a sudden, we are getting a different type of customer. We are getting true customers, ready to buy. It’s been awesome for us.” Dan Dowdy - General Manager

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