As HVAC professionals, you keep our ACs working in the blistering heat, our heaters running on the frostiest of nights, and the cleanest air circulating through our homes and businesses. For that, we owe you our thanks. Happy National HVAC Tech Day to our HVAC clients and all the other heating, ventilation, and air conditioning companies out there!
The HVAC industry plays an important role in the lives of homeowners and business owners. HVAC service providers help to keep people comfortable and safe in their homes and places of business (think of the record-breaking heat we’ve been experiencing in recent years). They also help people better manage their energy costs through up-to-date maintenance and the installation of more energy-efficient heating and cooling equipment. The U.S. EPA’s Energy Star Program reports that energy bills cost the average household more than $2,200 a year, with nearly half of that being used on heating and cooling costs.
In addition to recognizing HVAC technicians, we would also like to take a look at all the growth that is happening in the HVAC industry today. According to the Bureau of Labor Statistics (BLS), the weather isn’t the only thing that’s heating up right now—HVAC jobs are also running ablaze.
As reported in the Houston Chronicle, the BLS data shows that heating, ventilation, air conditioning, and refrigeration (HVACR) mechanic and installer jobs are set to grow by 14% through 2024. It also shows that we’ll need about 55,900 more technicians within the next few years in order to keep up with the demand for HVAC installation and maintenance.
This job growth falls in line with a 2015 report by The Freedonia Group, which has projected that U.S. demand for HVAC equipment will reach $20.4 billion in 2019. This is an average of 6.8% growth each year. Some of the factors driving the future growth include an increase in building and new home construction (opportunities for new HVAC installations), as well as the rising demand of more efficient HVAC systems.
The Industry Is Growing. Is Your HVAC Business?
As the HVAC industry continues to pick up speed, it’s time to take a look at your strategy for generating more jobs and revenue. Yes, there’s more HVAC work to be had… but is your business actually getting that work? Could you be doing more to get your phone ringing more consistently?
Talk to one of our HVAC marketing specialists at Scorpion to find out how you can improve your web presence and attract more jobs (and better jobs). We assist with website design, online advertising, search engine optimization (SEO), and more. Contact our HVAC marketing team today!
For more tips on how to jumpstart your HVAC marketing online, download this free guide.
About the Author
Travis Carter is VP of Sales at Scorpion. As former President of a home improvement and flooring company in Ohio for many years, Travis is passionate about ensuring that home service companies have the online marketing services they need to stay ahead of the digital curve. Travis loves the creative process, whether its film concepts, dancing, acting, or singing – he’s an entertainer at heart! He even had a record deal in high school as part of a boy band. He now lives in Los Angeles with his wife and 7 kids…yes, 7!