Move Isolated Franchisees Under the Brand's Umbrella
15 years ago, Tutor Doctor allowed their franchisees free reign in branding their websites the way they saw fit. There was one rule: they had to link to the branded Tutor Doctor corporate website. With time and a growing number of franchisees, this quickly became a problem as the difficulty of uniting these individual entities into a “single camp” increased.
Tutor Doctor wanted their brand to become a household name. But it was losing its ability to dominate the space.
It needed unity, and it needed it quickly.