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The Challenge

Improve Audience Reach on Social Media

With a combined 30 years of experience in the childcare industry, Jane and Greg Burdett knew how to run a business. However, as technology and consumer behavior has evolved, adapting to changes in marketing—namely social media—was proving to be a difficult transition. Choosing to run the franchise’s Facebook page and blog posts himself, Greg felt that his marketing efforts were lacking, and struggled to gain the Facebook ‘likes’ necessary to legitimize the business.

To make matters worse, his other marketing vendors couldn’t deliver the results he wanted, and Greg and Jane were beginning to feel like their goals for growth were out of reach.

What they needed was a little help from an expert partner they could trust.


The Solution

Optimized the Facebook Page for Local Reach

Added relevant contact information, hours, and location details, while localizing services and picture content to emphasize locality.

Revamped Content Marketing Plan

Contributed fresh and relevant content on a weekly basis to be distributed on their Facebook page, which served to improve their overall social media presence and organic search results.

Implemented a Full-Scale Social Media Campaign

Created a thorough Facebook ad campaign designed to increase likes, followers, and platform engagement, while driving lead conversion on the company’s website.


The Outcome

266% Increase in Social Media Visits
  • Increase in Leads from Paid Ads 107%
  • Increase in Facebook Likes 187%
  • Increase in New Customers 30%

Shortly after partnering with Scorpion, the results that Discovery Point Zoar Road were able to experience were quickly apparent. From a sharp uptick in leads from paid ads (107%), greater engagement in Facebook likes (187%), as well as gains in both their SEO ranking and organic leads, their goal of significantly expanding their online presence had been achieved.

Since that time, not only has Discovery Point Zoar Road increased their client acquisition, but have reached their care capacity, ultimately maximizing their potential revenue.


Client Testimonial

“There are over seven daycares in less than a mile from our center, and our goal was to stand out among those businesses. By improving our social media, we’ve been able to reach more parents in our area than ever before.” Gregory Burdett - Co-Owner of Discovery Point Zoar Road

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