New Google Maps Editing Features & What They Mean for Your Franchise Posted by Jordan Wilson | 7.28.16 2:19pm

Google Maps has become a valuable resource for consumers, especially when they’re on the go and looking up information on their smartphones. But what good is that information if it’s not up-to-date? To help make Google Maps information more accurate, Google has just rolled out several features that make it easier for local consumers to edit business information on Google Maps. Make sure your franchise marketing team and franchisees are aware of these new developments!

Here’s a quick overview of Google Maps’ new editing capabilities:

There are now “Suggest an edit” and “Add a missing place” tabs available. This is helpful for correcting inaccurate information or getting a business a dropped pin on the map when one does not exist.

Online users can add more details about a business location. (Look for the tab that says “Know what features this place has?”) For example, for a restaurant, a user can fill out information such as whether the restaurant offers happy hour drinks, vegetarian options, delivery, and more. This feature is available on Google Maps for Android and in searches on mobile phones.

Online users can verify suggested edits made by others, which helps to speed up the process of getting the Google Maps changes approved and applied. A notification will appear when there is a suggested edit for a location. The user viewing this notification will then have the option to verify or correct the edit. Once enough verifications have been made, the information on Google Maps will be updated.

With these new editing features, local customers can help your franchisees improve their visibility in Google Maps and add information that might be helpful to others. However, you shouldn’t leave all the work to these online users. Your franchise marketing team should claim your Google business listings for each of your franchise locations, get your business information officially verified by Google, and then regularly manage and update this information through the Google My Business platform. If you don’t control your local business information, it will be much easier for inaccuracies to occur, which can do two things: 1) hurt your franchise’s ranking in local search results and 2) confuse potential customers.

Want to improve your franchise’s visibility in Google Maps and local search results? Work with Scorpion. Our local SEO specialists can work to build your franchise’s online presence so you can drive more business to your franchisees.

Contact Scorpion today!

About the Author
Jordan Wilson is the Senior VP of National Brands at Scorpion. For nearly a decade, he has worked with businesses of all sizes, from Fortune 500 companies to franchises at the local level. Professionally and personally, Jordan fosters the relationships he develops with his clients, always striving to exceed their goals and expectations. Jordan graduated from the University of Mobile where he played college soccer and won the National Championship in 2002. He is an avid traveler, and he loves a good Irish Pub, LSU Football, and spending time with his family.