In today’s hyper-connected, digital world, people spend a great deal of time on their phones, tablets and computers—allocating a significant portion of screen time to social media platforms like Facebook, Twitter, and Instagram (the most popular being Facebook!). This creates a great opportunity for advertisers to connect with current and prospective clients, via both paid and organic social media marketing campaigns.
If you’re doing Facebook marketing and you want to truly capitalize on your efforts, there are common mistakes you should avoid:
1. Failing to Set Up a Facebook Business Page
For many business owners, it may seem like an easy choice to use a personal profile or Facebook group as a platform to reach an existing group of Facebook friends. However, business owners are typically not trying to market to people they already know. Personal Facebook profiles are intended to foster relationships between individuals, not to connect individuals with businesses. To reach the right level of exposure for your business, make sure to create a Facebook Business Page!
2. Making Posts Too Personal
A Facebook Page that has been established to promote and market a business should promote the interests of the business, not those of the page admin. Posts on a Facebook Business page should be neutral and informative, not personal and opinionated. Just like at a cocktail party, it’s advisable to steer away from sensitive topics like politics and religion. Posts that are controversial or inflammatory can alienate your intended audience and stereotype your business.
3. Posting Content That Is Too Long and/or Boring
If your posts are too lengthy or convoluted, the intended message can get buried in the content. It’s important to switch things up and avoid being redundant. You don’t want to get stuck in the cycle of posting the same content over and over and boring your audience. Direct, well-written messages that get right to the point are easy for people to understand and digest. Remember, people are more likely to engage with ads or posts they can easily understand and find valuable.
4. Ignoring Comments or Interactions on Posts
When marketing on Facebook, you want to generate interest in your brand and get people engaging with your business. Likes, shares, and comments are all ways your followers can interact with your brand—so don’t ignore them!
If someone leaves a positive comment on a post, liking their comment or replying helps to communicate to your followers that you are listening and are engaged. The same applies to negative comments or interactions that may occur. By being proactive and responding to a negative comment, you can help to take control of the situation and show your commitment to excellent customer service.
5. Posting Irrelevant Content or Not Posting At All
Just because you’re present on a social media platform, that doesn’t mean that you can “set it and forget it.” Staying top of mind with your audience requires regular posts and updates with fresh, relevant content. If people don’t hear from you in a while, they may lose interest and stop following you—or worse, they’ll think your brand is less credible than your more socially active competitors!
It takes time and a lot of time and research to stay on top of the latest social media marketing trends and best practices. Our team at Scorpion knows how valuable your time is, which is why we’re here to help. We have Internet marketing experts who can help you build your social media presence and reach the right potential customers through targeted ad campaigns. We’re here to assist you with your social media marketing so you can focus on running your business!
Learn more about Scorpion’s social media marketing services.