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Blogging 101: The Meaning Behind the Madness


Blogging has become the 21st century’s way of expressing ideas in a format that is simple and easy to understand. The days of the newspaper are dead, and people are taking to the Internet to find information—and spoiler alert, your business’ blog can fulfill those needs!

Learn more about how blogging can benefit your digital marketing campaign:

Blogs Maximize SEO Potential

Let’s consider how people find your website. Current customers can type the name or your business directly into the search box, but what about for customers you haven’t yet met? That’s where blogging comes in. Every time you blog, you add another page to your website, providing search engines with fresh industry-specific content to feature. And search engines LOVE fresh content. As more pages are added and indexed, your website has a greater chance of showing up in search engine results and drive traffic to your page. With this, plus help from your social media channels, you have great potential to grow your audience.

Blogs Build Your Brand Equity

Social media pages that are constantly being updated with blogs make your business seem more trustworthy. As a consistent blogger, you become the go-to source (more on that to come) for information relevant to your industry. In today’s digital age, if you’re not on social media, people may question the legitimacy of your business. Think about if you were scrolling through social media looking for a venue to host the annual company Christmas party, or even your wedding. Would you choose to book the place that hasn’t updated their page since 2011? Probably not. So, don’t make your social presence an absent one!

Blogs Help Generate Leads

With all this new traffic pouring into your site, you’re going to want to direct people to the services you provide. This is where the call to action comes into play. For example, if you are a home remodeling company, you may decide to write a blog titled “DIY Home Decoration Tips for Fall.” The tips may not initially direct people to use your home remodeling service, but your call to action can.

For example, you can conclude your blog with “Not the DIY type? Don’t sweat it! At [Business Name], our home remodeling services can breathe new life into your home. From a fresh coat of paint to a new living room layout, we offer a wide variety of services to turn your home into a luxurious retreat. To learn more, call us today at [Phone Number]!” It’s subtle yet direct and will help convert those blog readers into serious customers for your business!

Blogs Position You as a News Source

In the blogging world, staying fresh is not about who can dress the fanciest. In this world, “fresh” means staying up-to-date with all the latest industry news and providing your following with tips and information they can use in their everyday lives. Who knows, if your blog helps them with a small repair, the next time they find themselves with a serious problem, they might go searching for your phone number!

Blogging does take time that some business owners might not have if they’re tied down with day-to-day operations. That’s where we come in. Our experienced professionals at Scorpion can help you use blogging to not only position your business as a news source, but also increase visitors to your website!

Learn more about how we can help your business with blogging and company updates!