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Why Blogging Is WAY More Important to Your Brand Than You Think


Did you know 81% of Americans believe they can write a book?

And even though we might not be the best writers, we’re a confident bunch that unabashedly values the power of the written word.

Which is why you need to blog.

Blogs continue to be one of the most popular forms of personal expression in the world and the most popular form of expression on the Internet since its global adoption in the late 1990s.

Why are blogs so popular? Because they entertain and they educate.

Moreover, they give individuals, groups, companies, and brands a platform on which they can engage with the world in conversation.

So, yes, blogging Is WAY More Important to Your Brand Than You Think...And Here’s Why.

Blogging Helps You Rank in Search Engines Like Google

For search engines like Google, fresh blog content is a high-value asset.

When Google’s web crawlers index different websites (including yours), the more high-quality content they find (and blogs are a form of high-quality content) the higher they’ll rank the website in their search results.

This exchange of high-value content for better placement is the essence of search engine optimization (SEO).

Blogging Gives Your Brand Some Personality

Too many brands and businesses rely on paid advertisements to communicate with consumers.

Modern consumers can read through these insincere efforts at communication.

But with a blog, a company can engage in a genuine conversation.

A blog allows a company to express itself —to offer education, insights, and options—in a thoughtful and thorough manner.

After reading a blog, consumers can like the content, comment on it, and share it with their peers. That type of two-way engagement leads to a better long-term relationship with the consumer.

Works to Convert Visitors into Leads, and Leads into Sales

The bottom line of any marketing effort is to push the reader towards an action—a subscription, a sale, etc.

Blogs can be written to cement the authority of your brand, while simultaneously offering clever calls-to-action that convince readers to engage with your brand.

Over time, your readers will look to you as their primary source of information on a given subject, and they’ll think of you when your products or services meet their needs.

Final Takeaways

Here are three things to remember:

  1. Blogging is easy

  2. Blogging is inexpensive

  3. Blogging is very effective

Not only will regular blogging drive more traffic to your website, it will establish your brand as an industry authority, bringing more leads and sales into your business.

If you’re not sure how you can create a regular, high-quality blog for your website, talk to someone who can help.