Scorpion Becomes YouTube Certified Posted by Kylie Patterson | 7.7.16 1:14pm

Thinking of running video ads to promote your business or organization online but don’t know who can help?

We are proud to announce that Scorpion is now part of an elite group of marketing companies that are YouTube Certified. Specifically, our company is now certified in Audience Growth after we participated in a rigorous 100+ hour Google YouTube training program followed by a 2-hour, 100-question test. Check out our profile in YouTube’s Creator Services Directory.

According to Jen Holub, Director of Social Media at Scorpion, the new certification isn’t just an online advertising win for us… it has an even larger impact on the businesses and organizations we serve.

“Being a YouTube Certified company means we can help businesses reach their digital advertising goals more than ever,” Holub said. “Completing rigorous courses straight from YouTube, we're accomplished in channel management best practices, audience growth strategies, and video advertising. Creating a well-built digital advertising strategy not only includes pay-per-click and display advertising, but a holistic cross-channel approach. Wherever customers are online, we're well-prepared (and now certified!) to get you the clients you want.”

Scorpion can help you and your business or organization with all aspects of your YouTube advertising, from video production and publishing to analytics tracking and channel optimization. We have a film team that includes two Emmy® Award winners, which we combine with our digital advertising expertise to help you reach the right audience at the right time with the right message through expertly filmed and edited videos. We also work to optimize your advertising budget and increase your quality score so you can get the best exposure possible for your online ads at the most ideal cost.

In addition to being a YouTube Certified company, Scorpion is a Google AdWords Premier SMB Partner, as well as the winner of the 2016 Google Platform Innovator of the Year Award. Some of the other awards we have received include Internet Advertising Competition (IAC) Awards, Web Awards, MobileWebAwards, W3 Awards, and Communicator Awards, among others.

Why Use Video Advertising?

Online video consumption has taken off and will only continue growing in the years to come. Check out these numbers:

  • Video is projected to make up 80 percent of all consumer Internet traffic by 2019. (Cisco)
  • There are now more than 1 billion YouTube users, which accounts for nearly a third of all Internet users. (YouTube)
  • YouTube reaches more people in the 18-49 age ranges than any other U.S. cable network. (YouTube)
  • Digital video ad spend in the U.S. is expected to soar to $28.08 billion in 2020, compared to just $6.84 billion of spend in 2015. (ReelSEO)

Video advertising allows you to better engage online users and boost brand awareness for your business or organization. When used strategically with other digital marketing tools and best practices—including a high-quality website, paid search advertising, search engine optimization (SEO), online reputation management, and more—video advertising can help you attract more customers from the Internet.

Take your online presence to the next level with effective video advertising.
Contact Scorpion today at (866) 622-5648!


About the Author
Kylie Patterson currently holds the role of Director of Public Relations at Scorpion, although she has previous experience working with many departments within the company. She spends her time finding new and exciting ways to connect Scorpion both with the local and global community. When she is not at the office, Kylie enjoys dancing, live music, sporting events, and spending time with her black Labradoodle, Royce. She is also a proud graduate, and diehard fan, of the University of California, Los Angeles.