Google Verifies the Local Pack Will Include Ads Posted by Michael L. Bunn | 6.22.16 6:01pm

Expect to start seeing ads in the Google Local Pack! It’s not a matter of if, but when. Google has just confirmed the news at the SMX Advanced Local Workshop, according to Search Engine Land.

Some Background: The Local Pack is the set of three listings for nearby businesses that appear with a Google map on the search engine results page (SERP). These top three organic local results are considered highly coveted spots by businesses, which they can earn through hard work on their local search engine optimization (SEO).

The news of ads in the Local Pack immediately created buzz in the Internet marketing world. Marketers everywhere have been speculating about whether any of the 3 results will be used for an ad, thereby cutting the 3 local results down to just 2. (Google already slashed the local results from 7 listings down to 3 in 2015.)

One SMX workshop attendee posted an image from Google’s presentation, which showed an ad at the top of the Local Pack and two organic local listings below it (on a smartphone).

https://lh3.googleusercontent.com/OBdMHbmftlGX-O1A9f07LRQ7eF35vbpfn5FS0rd5D2WeYMwDrGKxal9oT2p39ibzVbksgmb_O1XBeAfYJNdaaOOtB9rlALYngJ7KTnslSeAnFVw5_WXeZbS2ilf1V5UxF2edmQeH

She also posted this on her Google+ page:

While many are concerned about possibly losing organic listings in the Local Pack, Google has not officially specified how the ads will look or where they will be placed, and Google has emphasized that it’s still in testing mode. Google also said that the image shared was not authorized for distribution.

With that being said, it’s probably too early to say whether we’ll actually be losing any organic listings or just getting an ad in addition to the current 3 organic results. We won’t know for sure until Google formally announces the final details!

To learn more about Google’s experimentation with local search ads, check out our recent post on the search engine’s testing with Local Finder ads. Keep reading our online marketing blog for more helpful news updates!


About the Author
Michael L. Bunn is the VP of Strategic Marketing at Scorpion. In his role, he works hand-in-hand with Scorpion’s SEO (search engine optimization) and SEM (search engine marketing) teams, and he remains up-to-date on the constant changes occurring within the Internet marketing industry. These include changes that affect Internet marketing within Google, Google My Business, Bing, and Yahoo.

Michael’s contributions to the SEO and SEM teams have played a crucial part in helping Scorpion become a Google AdWords Premier SMB Partner. Prior to joining Scorpion, Michael had a background in business management, sales, and consulting. He is an avid golfer who enjoys business consulting.